03 Feb Why is Professional Tire Installation Important? Tire Technicians VS the Pros
When it comes to something like tires, why should you care about professional tire installation? “I mean the machine is pretty much the same either way”. Well, there’s a saying I’m sure almost everyone has heard: “You get what you pay for”. This is an area we feel that statement undoubtedly holds true. Tires are, in fact, the one and only thing that should be touching the ground on your vehicle, so you don’t want to cheap out, but what about paying too much? Do some research. The tire recommendations from your big box tire retail store are based on what is most profitable for the company, not what is best for the customer.
At Fluid MotorUnion, tires are a loss leader when it comes to sales. Due to competitive pricing online and at local retail service centers, we cannot mark a tire up in a way that is profitable. The main reason being is we don’t consider installing tires to be a job anyone can do. Take a look around the next time you stop at a Tire center, the place is optimized to do tires fast and efficiently. You’ll see stacks of in-stock tires and the latest high tech tire equipment. But what else do you notice? Are the loads of “tire technicians” ready to install your tires look like experienced industry veterans? Do they appear to enjoy working with open doors in a barely heated shop all winter long? Does the job matter to them?
See the tire service industry operates on razor-thin margins. Tire technician is an entry-level position for someone who is interested in the automotive field and trying to get a foot in the door. While senior tire techs in the trucking industry can be common, you are hard-pressed to find well-compensated veteran tire techs in the industry. This is because the margins need a revolving door of new blood in order to keep costs down. These big-box retailers will invest in the latest and greatest tech for removing a tire, but because so many have little experience doing tires with less sophisticated machines, they never pick up on the fundamentals. So when something goes wrong or a specialty car or wheel comes in, they are often left guessing when the machine can’t keep the tire bead down.
Fluid Motor Union doesn’t have low skilled people changing tires here. The techs who change the tires on your Volkswagen are the same techs diagnosing the Lamborghini a few bays over. And they take the same care and consideration with them. We complete professional tire installation at our 11,000 square foot facility in Naperville for one reason. So you can trust that they were done right, and by people who care how the job ends up. Everyplace makes mistakes, but we take pride in our work, even the tires we do, and if something ever goes wrong, we will make it right.
If you are looking for a shop that cares about every aspect of your vehicle, then you can count on fluid motor union when it comes to tires or any needs your vehicle may have.